Does Western fashion My Greatest Blessings Call Me Mom Grandma And Great Grandma shirt. have a role to play in preserving those artisanal crafts? Bousso mentions Italy’s Ethical Fashion Initiative, in which luxury brands partner with African artisans to produce clothing and accessories. More importantly, she sees an opportunity for African designers to re-brand artisanal work and thereby curb the country’s reliance on fast-fashion chains moving in from China. More and more of them are moving into Africa and undercutting artisans on price, and shoppers are increasingly drawn to brand names and mass-produced goods, rather than the bespoke artisanal clothing and shoes they grew up with.
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