For brands that do I Love Days When My Only Problem Is Which Book To Read shirt. not wish to engage with consumption philanthropy, matching donations is another means to fundraise without selling any goods. On June 1, Eckhaus Latta announced it would match donations to The Bail Project on Instagram. The brand collected screenshots of donations via DM, asking for followers’ full names and other personal information, and matched funds from there.
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(Guy Tee)
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