Peter Do is just The Knights Watch shirt. one of many independent labels donating proceeds of existing goods, an act that helps brands cover the cost of materials and production of extant products while simultaneously raising money for charities. Rodarte has pledged 100% of its sales on its e-commerce site to the NAACP Legal Defense Fund through July 31. Jewelry brand Serendipitous Project will donate 100% of profits to the Minnesota Freedom Fund for two weeks. Kepler, Comme Si, Azeeza, Ottolinger, Medea, and more are also donating 100% of their sales for a period of time. In addition, brands like Prabal Gurung, Lou Dallas, Collina Strada, ASAI, Daisy, and Amy Crookes have donated 100% of profits from specific products, like ASAI’s Rihanna-endorsed tie-dye dress worn or Lou Dallas’s “End Militarism” tee.
The Knights Watch shirt, hoodie, sweater, longsleeve and ladies t-shirt
(Guy Tee)
(Ladies Tee)
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